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Mold is a serious problem, not only in homes, but also in the places where we work.

Employers and landlords should take special care to make sure their properties are not infested with mold and they should do this not only because the value of their property will decrease as the infestation spreads.

Also because anyone working or living in the property will suffer adverse health effects.

All kinds of medical conditions can be attributed to mold: development of asthma, bleeding in the lungs, chronic dandruff, colds, coughing incessantly, fatique, skin rashes, and more.

If you notice any more than a few of your employees exhibiting these and other health complications, you should take a look around your property and see if you can detect any mold growing on your own.

If you can not, talk to your employees, especially new hires, and ask them if they had these problems before they started working for you. If the answer is no, you might have a hidden mold problem on your hands and it could be time to call in a professional.

If the mold inspector does indeed find mold, it is time to inform your employees that remediation is going to begin and what measures are going to be taken.

Telling your workers that mold exists where they work is a recommendation of the United States Occupational Safety and Health Administration (OSHA) and you should follow it.

Inform your employees when the remediation will begin and approximately how long it will take. Any employees that exhibit any health complications that could have been caused by exposure to mold should be advised to go to their doctor and be referred to someone who knows about mold health consequences and treatments that can be done to encourage recovery.

After the remediation is completed, the property must pass a test proving that it is safe for people to return to work.

Do not try to cut corners here; the sooner you get the mold problem fixed, the sooner you can allow your workers to return and resume production.

If someone develops a medical condition because of the mold you allowed to grow on your property (meaning you were notified that it existed and did nothing), you could be liable for more than just their medical bills.

It is up to them to prove that you knew about the problem. Your best bet to make sure you do not suffer legal consequences for the mold growth in your workplace is to have it removed as soon as you discover it.

Jim Corkern is a writer and promoter of quality
flood and water damage cleanup and
water damage restoration> companies across the united states.

I work with a flash game development company. Recently we have made a few business deals, and are now venturing into previously uncharted territory for us, thank you gifts/notes. What, If anything is customary? We also had a contact that helped arrange the deals in the first place. What would be appropriate for him? The gifts are for two different groups. One who we recently signed a contract with, and one who helped us get said contract in the first place. Would it be appropriate to give them the same gift or should they be individual.

Don’t worry too much about what is customary as far as gifts are concerned. The more original you can be, the better, as the standard range of corporate gifts (mousepads, pens, calendars, motivational cards and promotional CD-ROMs) are forgotten pretty quickly by most.

Claxon sent mugs to its affiliates a few months ago. While the gift itself was pretty standard, receiving a mug in the mail is a fairly rare occurrence, so this generated a good degree of buzz . CJ sent a wooden train whistle to a select group of affiliates years ago; a gift that is still discussed today, and Google sent funky illuminating radios.

As a matter of fact, all of those gifts generated buzz threads on Geek/Talk, as I’m sure they would have in other circles. They did so primarily through being unusual and not conforming to what is customary or traditional.

Even the timing of your gift can be most effective when it doesn’t conform to tradition. Often, companies will send gifts after an event has occurred or at Christmas time. If you alter this by sending a gift before the normal time, or by delivering gifts in celebration of the New Year, for example, you could further differentiate your brand from the others.

The choice of gift really depends on what sort of value it represents. A nice card may be all that’s required if you just want to show appreciation or celebrate a new relationship. If one of your clients represents a major brand who would normally only work through an agency or if your sales folk went out of their way to encourage an important prospect to use XGen rather than a competitor, then sure, a dozen roses (not red), a nice bottle of champagne, tickets to a concert or a hamper of gourmet goodies might do a better job of conveying your extreme gratitude.

Not everything has to be branded, and sometimes simply slipping a business card or a “with compliments” slip in with the generic card will be sufficient. If you are looking to give a gift that isn’t food or experience related, such as a mug, pen or item of clothing, definitely try to make sure that it’s branded. If the client does get some use out of your gift, your logo and contact details will then be readily accessible.

The other thing you can do is send a gift for them to giveto their children.

A regular pen set, mug, etc are often forgotten quickly but a cheap novelty item for a child will often have a greater emotional impact as they see the joy in the childs face - and it can still be inexpensive.

Just a different approach.

Victor Epand is an expert consultant for http://www.SendFlowersGift.info/. SendFlowersGift.info offers same day flower delivery within the US and Canada, as well as fast worldwide delivery to international destinations. Start here to search by “Occasion”: http://www.SendFlowersGift.info/category/occasion.html.

One of the greatest fallacies pervading in the middle and low classes is the assumption that wealthy people have done something illegal or immoral or both to get the wealth that they possess. On the contrary. In general, rich people have found a way to create so much value for other people that other people are willing to give there money to the rich people for what ever service or commodity the rich people provide.

If you truly want to be rich then you need to find a way to create as much value in the world as possible. Rich people go around asking themselves what they can do better for other people. They understand that if they can make life easier and/or better for as many people as possible, they will get rich.

Poor people on the other hand go around thinking about what the rich people should be doing for them. The poor people have an entitlement mentality that makes them think they are entitled to the rich people’s money because, after all, the rich wouldn’t be rich if the poor didn’t buy product and services from them.

If the poor really wanted to be rich they would begin to think of other people before themselves. One of the greatest ways to get rich is to look at others needs and find something wrong with the world. When a person does this, they will begin to see opportunities to better the lives of those around them. When they turn that opportunity into a business venture, money will follow. It is a universal law that “Wealth follows value creation.” As a person grasps onto these opportunities and creates as much value with them, money will follow.

An easy way to get out of entitlement and to start seeing what others need is to start looking at people as assets instead of things as assets. To often in business, people try to sell a product or service with only the desire to get the commission received from selling the product or service.

Though the end desire of the business owner is to sell, he/she will have much more success if he/she would ask “what can I do to create the greatest amount of value for this individual.” Ironically by not focusing on the sell but rather the individual, the business owner will make more sells.

To often I see people treating everyone they meet as a potential customer. It seems like they are almost always trying to sell each person they meet something right at the onset of the relationship. If people would treat everyone they meet as an asset and look for every opportunity to create value for them, they will most times automatically become clients. The difference is a person makes friends before they become clients instead of the other way around.

A while back I heard a story of a man going into a car dealership looking for a car. He went up to the car salesman and told him, “I want this deal to be the greatest deal you ever made. I want you to make the biggest commission you ever have.” Wow! How many people would tell a car salesman that. As a result the car salesman became one of the man’s clients also. As the man treated the car salesman as an asset rather than the car, he was able to create value in the salesman life and he received wealth in return.

Another great way to create value is for a person to find and discover his/her own unique abilities and talents. Everyone does something that no one else can do. Even if some people can do similar things, no one can do it exactly the same. Everyone is unique and different.

It is these differences that bring great variety to this earth. If a person looks within himself/herself and discovers his/her unique abilities, he/she has just unlocked great opportunities to create value. Thus he/she has created great opportunity for creating wealth.

Everyone has great potential to create value and to receive the wealth they want. They just need to focus on what others need, not what they feel they are entitled to.

Christopher Anderson is part owner of Lone Peak Business Solutions, Inc. He wants to share his success as a business owner with others who desire to own their own business. He also believes that the economy is stronger with more business owners, and as a result, he is focused on helping business owners succeed.

With all the fuss kicked up about SPAM and junk emails today, online marketing today has become a sensitive and important issue in establishing a client base for any business owner and marketing companies. Interestingly enough, while the days of mass mail-outs are still not over, there is really nothing different about the way both modes of mass market advertising operate. It is not the deluge of information that has the consumer worried - rather, it is the unethical and dishonest practices of the advertisers that turn the consumers away from the marketing.

Ironically, it is very easy to keep one’s marketing strictly ethical and honest. However, it is the onus of the business owner to make this happen, and there are small sacrifices along the way. Nonetheless, any business owner who is serious about establishing good client-side relationships will see the long term benefits that can be reaped from ethical and honest marketing practices.

The first thing that the business owner must do is to decide whether the marketing will be outsourced or not. If another agency or business is employed to do the marketing, then it is up to the owner to look beyond simply the costs and results of the marketing campaign. They need to look at the way the information is disseminated to their potential clients, and make sure that the people who are employed to do the marketing shares the same vision of ethical and honest marketing. It is easy to shift the blame to someone else just because the business isn’t conducting the campaign itself, but at the end of the day, it is the business (and not the marketing agency) that will suffer the consequences.

The second part is how to keep the marketing ethical and honest. Again this is very intuitive and almost commonsense, because all of us have been at some point a consumer. Therefore, we already know how we like to receive information, and what contents we would like in the information. Too often marketing campaigns focus on metrics which don’t really measure the attitudes and response of their potential customers, instead they only look at how many people the message has reached.

Ethical and honest marketing must focus on two key aspects of information dissemination. Firstly, you only target the people who are interested in the information. To do this, you must conduct a proper survey of your market, and look at the target demographics instead of flooding anyone and everyone with unnecessary information. Secondly, you have to be precise, clear and accurate with the information you are providing to the customers, with the view of building lasting relationship with the customer. Too many businesses have the attitude that if one person doesn’t buy it, someone else will. It is hypocritical for businesses to boast their excellent customer care, when in their advertising and marketing they act in the contrary.

In conclusion, Ghandi once said that happiness is when what you think is the same as what you say, and what you say is the same as what you do. The same principles can be applied to ethical and honest marketing.

The author would like you to visit Ethical Search Engine Optimization Raleigh NC and SEO Consultant Raleigh NC.

I just returned from the Jewelers’ Circular Keystone (JCK) Show, the largest, most important jewelry trade event in the US.

Apart from those who sought me out because of my press release, not one jeweler who walked by my booth even raised the issue of my banner which screamed out: FAIR TRADE, ECO FRIENDLY JEWELRY NOW.

Typical, I think, was my conversation with a buyer who was a “major player.” Her company is a house hold name. I asked one if she was interested Fair Trade and Eco friendly jewelry. Her look said, “Have you just arrived from the moon?”

She had not even heard of the concept. She gave me a wooden smile and proceeded on.

I tried to imagine not understanding the deep relationship between my life and the natural environment, or the impact of my purchasing decisions upon people around the world. Without these things to push up against, my work would be just about making money: a truly soulless endeavor.

How far, in the canyon of life, is my perspective from this woman’s, and what would it take to create a bridge we could cross together?

Here’s my confession. For weeks, I dreaded coming to this show, without being quite sure why. Then I realized that something brought back a feeling I had when I was in Haiti, a volunteer, twenty years ago, running an orphanage and working in Mother Theresa’s homes for the dying.

Richard Hartnett, an American professor of Dentistry, trained me to help him run his mobile clinics. We carried two back packs: one filled with tools and another with the antiseptic fluids and water so that we could keep our tools clean between extractions. We went right into the slums surrounding Port au Prince.

Cavities in Haiti by and large were left to rot in people’s mouths. Richard generally did the injections and I did the extractions: sixty people in two hours. After pulling thousands of teeth, I met someone who changed my life forever. It happened while I was gathering people for our clinic in the marketplace. All around, the composting food, the brazen rats and the open sewers were an assault on the senses.

“Blanc… blanc.. vini ici, Come here, foreign man.” The stress of being a white guy amidst a sea of black skin, put me on edge. Always objectified. Always categorized. Never alone. A foreigner… Blanc, Blanc.

A hunched old woman with a walking stick approached. She was dressed in a light cotton dress that was torn on the sleeve- “Kennedy’s” is what they called all those used clothes that arrived from the US in volleys of shipping containers. They were given away as aid that started with JFK’s administration. Her mulatto skin sagged on her face, making deep lines like mysterious canyons. Her eyes, glittering like black diamonds, intense, looked up at me.

“Sac passe, cherie,” I asked… What’s going on?

Her neck craned up. She pointed to her mouth and began to part her thin pale lips.

I bent down and looked.

The right side of the inside of her mouth was gray. Instead of teeth, there was bone, just exposed skull, black, wet and decayed, like a corpse. I have bandaged cancers with worms in them, legs swollen up like tree trunks and seen the ravages of AIDS and TB. Yet on this day, I had to step away, feeling queasy and disoriented.

There was a large tree that allowed some privacy and ducking behind it, I began to shake. Then I broke open. I died in that moment.

In the end, we could do little for this woman other than give her some antibiotics and pain killers.

I knew she was so poor because I was so rich. What was my debt to my existence?

Over the next several weeks, I could not understand how all the extremely rich Haitians and Blancs seemed oblivious to the poverty that surrounded them. I had the same internal feelings coming into the JCK show. Behind the booth and walking around you are seeing just jewelry, not the slag piles. Not the extreme poverty at so many levels of mining and fabrication. Not the child labor, nor the factory conditions of those people in China. The same people who have profited by blood diamonds were at the show, rebranding themselves as ethical jewelers.

I remembered Mother Theresa talking about how the poorest of the poor, in countries such as Haiti, were rich in spirit.. In the developed world, people were rich but lived in spiritual poverty.

A woman walks by, the wife of a celebrity, with a 50 ct diamond ring. She is the jewelers’ dream. All the high end stores have double digit growth from customers such as her. Yet I cannot help but feel she looks absolutely miserable.

About ninety percent of Haitians living in Haiti are malnourished, while we here in America are taking cholesterol pills.

I also am part of this tragedy, paying my $5000 just to sit here and absorb this spectacle. Tragic stories follow certain patterns. What story are we in? Do we need to tear our eyes out in order to see? Perhaps, we are in the third act of King Lear, in the storm of the internet, the falling dollar, the threat of China and India, terrorism…

Then let me be the Shakespearian fool, Sirrah! That is a role I am most comfortable with. Most of my life, I have been stepping off one cliff or another, the wanderings a pathos filled Puer Aeternus, with an ear to the Earth.

Listening, I remembered a dinner with a Native American Sundance Chief. I fed him elk I had stalked and hunted, carried on my back down an 11,000 foot mountain.

Together, eating the elk, we ate the mountain. We ate the sky and the rain and the grasses. The beauty of seasonal flow was in the energy of the meat. We gave thanks to our sister, the elk. It was medicine. Elk is always my first meal when I come back from shows.

We felt humble that our sister had offered her life up for us. When she was down, it was late fall and the temperature hovered near zero. I remember watching the starlight fade from her eyes and feeling my hands, warmed, in her blood as I pulled her heart out.

I asked myself, what is my debt to all existence? How can I be worthy of honoring the elk in the life I live now?

“There are two types of people in the world,” the Chief said to me. “Those whose hearts are open, and those who’s hearts are closed. The job of those whose hearts are open is simple: Help those whose hearts are closed to open their hearts.”

For the elk, for my teachers in Haiti, and my Native mentors, I am committed to being a positive agent for change. I must remember his words and stay connected to the Whole in my heart so I can see from my heart.

My heart wonders if there has been such a gap in our industry for so long between appearance and reality that we can only see jewelry as commodity. Jewelry was once sacred in the ancient world. It was viewed as a talisman, even a signet to the divine, connecting one to the whole. Even now, my Native mentors teach how to work with the energies of gems to create healing and transformation.

Yet the circles have been broken for so long that we do not remember what it was like to live with deep love and reverence for the soul of our world. Plato said that the source of all knowledge was remembrance. We have to remember who we are and what our place is.

We have to remember that jewelry carries energy. It can connect us to the power and beauty of the natural world. Adornment is an essential part of human existence. We need beauty; beauty around us, to survive.

The Navajo have a prayer:

In beauty may I walk;
With beauty before me, may I walk;
With beauty above me, may I walk;
With beauty below me, may I walk;
With beauty all around me, may I walk;
In beauty, may my walk be finished;
In beauty, may my walk be finished.

Right now, those of us who are involved in Fair Trade and Socially Responsible business practice are trying to reconnect the circles that have been broken. We are concerned about green issues, and fair labor practices because our awakeness to the earth, and our connection to humanity demands greater integration into our life.

But for our passion to find its way into places like corporations where money is the bottom line, we must show that there is a market for our ideas. Right now, the “spiritual sparkle” of jewelry is mostly irrelevant to the trade.

Let the course be like pure water flowing down a mountain creek, finding its way through the rocks. The trajectory of Whole Foods, Patagonia or The Body Shop is a significant market. For those who wish to take this initiative, the huge gap between the symbolism of jewelry and the production of jewelry provides an opening. I know people who refuse to buy jewelry right now for ethical reasons and I am planning on making them my customers.

This customer base will grow as global warming and a host of other problems become flash points that drive consumers to shop their values. What was most wonderful for me at the show were not the prospects I got to help increase my business, though that was great.

Under the surface, the infrastructure to support this movement is growing. I spoke with many leaders, from Martin Rapaport, Allen Bell, Abe Sherman, Torry Hoover, Eric Braunwart, Toby Pomeroy, Eric Grossberg, Vicky Cunningham, Amanda Stark, Wade O. Watson, Sharee Coffee, Earl Allen, Demos Takoulas, Tom Cushman, Lourens Mare, -all of whom want to move these issues forward.

We’re working to take responsibility. We want the lives lost through bloodshed and war, the ecosystems ravaged by runoff and poisoned water supplies, the workers unable to subsist, to have meaning and a voice. We want to help others in the industry, who are yet to view these issues as important, see the market and spiritual opportunity in this movement.

Let us all celebrate each others’ work through support. We all need each other. We are all one circle. Let the tide raise all boats.

Marc Choyt is President of Reflective Images, www.celticjewelry.com, a jewelry company that practices socially responsible business.Marc authors www.fairjewelry.org a movement website for consumers and jewelers supporting green and fair trade jewelry. He also originated The Circle Manifesto, www.circlemanifesto.com, a business model based on indigenous traditions.

“The death of one man is a tragedy. The death of millions is a statistic.” - Joseph Stalin

“We’ve dodged the bullet,” is the consensus opinion of the Jewelers Vigilance Committee, according to Frank Dallahan. “A job well done,” though, as the title of the opinion piece suggests, “The Gun Is Still Pointed at Us” by “arrogant” NGOs.

Blood Diamonds got mediocre reviews and was not widely seen and has had no real effect on diamond purchases. Sierra Leon is at peace. Kimberly is in place. Our business can return to worrying about bankruptcies, the internet, consolidations, the latest move by DeBeers.

Yet right now, there are thousands, perhaps tens of thousands-the number will never be known - of American men who spent a few months of their salary to unknowingly purchase a conflict diamond. To these consumers, diamonds represent love and commitment-but to someone in Sierra Leone, they signify something altogether different.

One death can have a profound effect on a family, community or even a nation. How are we to understand 3.7 million deaths, which is what Amnesty International lists as the death toll due to wars funded by conflict diamonds? In the calculus of the human heart, such a number easily becomes an abstraction- which is why Blood Diamond was essential.

Though there has been an attempt at truth and reconciliation in Sierra Leone, little has been done to bring the victims of conflict diamonds together with the executive who ultimately purchased them. Nor has there been any widespread apology to customers. Instead, business continues, now with new ethics rules which ring shallow, to me, because there has been to real truth and reconciliation.

To the jewelry industry, the deaths of Africans have become mere statistics.

Certainly the diamond business is not the only business questionable ethics. We could have a film entitled, Blood Oil, but such a film is not needed when we have reality TV. Jewelry is different than other commodities. It is marketed as an emotional purchase, representing, often, the highest of human aspirations. This marketing is a despicable distortion when the true cost of a piece is environmental destruction and human suffering.

Many in the diamond business are Jewish, like myself. As a group, we are sensitive to history. I consider what happened in Africa as a result of conflict diamonds, a modern holocaust. Many might consider this comparison extreme, but there are numerous holocausts caused by human greed, bigotry and power. All are equally terrible.

It is undeniable that the Kimberly process is a huge step forward. If the world, because of Kimberly, could say: “NEVER AGAIN,” then at least there would be a modicum of redemption. But NGOs report conflict diamonds are still being bought and sold… though not a soul in the industry is “out of compliance.”

Our destinies, to some degree, are all interwoven in this universal human tragedy. Tribal cultures were destroyed and people were enlisted as chattel to gather commodities for European powers. This wealth was exported to build empire and many ventured forth to Africa in search of fortune.

I have a picture of my grandfather. Izzy Weinberg. Age 27. Camp’s Bay, South Africa, 1905.

Izzy is dressed formally in a black suit and vest sporting a boulder hat, sitting in a cart. Instead of a horse however, there is a black man in shirtsleeves and bare feet, as the beast of burden. Even worse than this, one detail, over a hundred years later, still fills me with horror: this black man is wearing a set of horns, tied securely under his chin.

Everyone in the jewelry industry selling diamonds, including myself, are in the cart being pulled by the black man with horns. We have all benefited by DeBeers massive diamonds are a girl’s best friend campaign, which has created the demand for diamonds, leading to these wars.

Some are in the cart comatose, pretending the blood diamond issue is gone. Others are in the cart with the reins, fighting the NGOs tooth and nail with a public relations campaign saying that blood diamonds are no longer an important issue. Let us just have business as usual because… no one is out of compliance with Kimberly.

Some have stepped in the cart without wanting to be in the cart: the unwitting customer who walked into the jewelry store some time in the nineties and with months of salary saved up to buy diamonds for their finance.

How much have things really changed over the last hundred years?

Unfortunately, we are so sophisticated now we do not see ourselves in the cart. There’s marketing, technology, supply and demand. Governments are involved. No one wants an African diamond boycott-not even Nelson Mandela. Still, it would not be difficult to conclude that some evil in our industry still views an African’s life as merely a commodity, like cattle or slaves.

My conviction is that those 3.7 million dead Africans are actually members of the lost tribe of Israel, which make them my brothers and sisters. I took care of their antecedents when I lived in Haiti-a country of former slaves. For two years, I worked as a volunteer in Mother Theresa’s clinics while running an orphanage for a charity organization funded by the international diplomatic corps.

This suffering in the developing world is not some abstraction to me. I know we are all one global community that is interdependent. The reason that Haiti is so poor is because we are so rich. This is why I advocate Fair Trade. We need an absolutely clear connection between the miner and the consumer who purchases the diamond.

By writing such things, some will accused me of “slapping the face” of the jewelry industry. Perhaps it is true, but a slap is clearly not the same as a punch or a whack. To slap, according to Webster means, “to strike with an open hand, or with something broad or flat.” A slap is usually between intimates; sometimes even lovers. My livelihood is in the jewelry industry-it provides for me, my wife and employees, so I am intimate with it.

My wife, whom I have been with for nearly twenty years, fortunately, does not slap me, though there were times, certainly, when I deserved it. We do have real conflict however, more of the H I3 variety than the D VSS variety. After the fight, or the slap, a couple has a choice. They can marginalize each other or they can make up, which begins with dialogue and ends, at best, in a more intimate engagement. Indeed, Webster’s also defines a slap as a Scottish word meaning a gap in a wall or a dike or to make such a gap.

My slap, then, can be viewed as an invitation, now that we have ‘dodged the bullet’, to take the plunge and become more introspective about our part in this story. We are witnessing the end game of a terrible cycle; the oppressed becoming oppressor. It has morphed into an often painful commercial connection between that person in Africa and those in Antwerp and Mumbai.

There is a reason that the bullet was aimed at us. We ignore or dismiss this type of bullet to our own detriment, making ourselves more vulnerable. We also miss the opportunity to turn the lead of the bullet into gold.

Just last week I had the largest sale in our companies’ history, three platinum ring wedding set, from a customer who found us on line and purchased from us specifically because of our stance issues expressed on this website. I was happy for the sale, but sorry to hear how this customer from an affluent California city could not find anyone in his area who could meet his ethical standards.

Many in our industry have been so concerned about creating “image” and “brand” that they miss what was right in front of them-the twenty percent of the population interested in socially responsible business practices.

On this blog you can read how anyone can take real steps to make changes. I urge you to join me. Educate your customers about the benefits of a fair trade, ethical jewelry market. Those who jump on this market early are going to reap potentially staggering benefits with the added bonus of using business to do good in the world.

By the way, my grandfather had no luck in South Africa. He moved to Boston. I happened upon the jewelry business by mere chance, just eleven years ago, mainly because my wife is a talented designer. If fate had been different, I might have been born into the diamond business, which is another way of saying that everything in the world is interconnected

“With a boundless heart cherish all living beings, radiating love over the world, upward to the skies, downward to the depths.” - Metta Sutta

Marc Choyt is President of Reflective Images, www.celticjewelry.com, a jewelry company that practices socially responsible business.Marc authors www.fairjewelry.org a movement website for consumers and jewelers supporting green and fair trade jewelry. He also originated The Circle Manifesto, www.circlemanifesto.com, a business model based on indigenous traditions.

The 21st century has revolutionized the way business in conducted worldwide. The world wide web connects nearly every home to companies in foreign nations as well as the teenager with a blog. The internet is the most powerful form of communication in the world and is the best tool for building a business. Unfortunately, scams, liars, and cheats also recognize the power of the web and use it to attack honest folks. How can your business separate itself from the cheats?

There is a saying that Zig Ziglar has made very popular in recent years. If you haven’t heard it yet you can expect to hear it frequently in the future, especially if your future includes business dealings. The idea is really the essence behind building trust with any clientele. It goes like this:

“You can have anything in the world that you want, if you will just help enough other people get what they want.” -Zig Ziglar

The point is that any successful business deal must give the client just what he wants and thereby establish the integrity of the company. Many people believe that win-win business deals are ideals of young fools who have no sense of reality. This attitude couldn’t be further from the truth. All successful deals must be win-win or else the customer would never buy. If a customer perceives that he or she is being ripped off, there is absolutely no incentive to buy from you because they know that you cannot be trusted.

A successful salesman, therefore, is one who is confident in his product or service and can successfully communicate the unique benefits that the customer can obtain only by buying from you. The presenter must be very conscious of all communication, verbal and nonverbal, so that there is nothing to alert the customer that anything dishonest is afoot. The best way for a salesperson to be at ease is to offer an honest product or service. When the prospects start asking the difficult questions, the salesperson won’t have to stammer and make excuses because he or she is totally sold on the product themselves. If your product doesn’t do such-and-such that your prospect is asking about, answer honestly and admit the fault. By admitting a fault, the prospect will see that you’re honest and you actually win a point by conceding a negative. Make sure, however, that if your prospect does not choose to buy your product, refer to someone who offers what they are looking for (in exchange for a finder’s fee, of course).

Honest business will ultimately generate increasing trust in you as a salesperson and it won’t be long before your clients will be marketing your business for you because you delivered such high quality and honest service. Save the marketing money for your much-deserved pay raise for learning to gain the trust of your clients and assist everybody in getting what they wanted.

Tyler Ellison is an experienced internet marketer and helps others to make money fast online marketing legally using different techniques to attract prospects.