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The Sense Behind Adsense

As a novice to Pay Per Click (PPC) earning programs like Adsense, one tends to think that the contextual advertising will adversely compete with efforts to sell visitors on a webpage. And since contextual advertising are designed to attract clicks, one might fear that customers might sip through the displayed adverts. As a result you earn a few dollars by commission from a visitor and lose possible hundreds and even thousands of dollars in making a sale of your primary offer.

This mindset was wide spread in the early days of Adsense. However, experience has proven that Adsense when properly implemented more often than not actually compliments your website’s income. It results to an increase in the total earnings of the website or webpage. Most websites do not show a drop in Convertion Rate (CR) of the primary offer with the deployment of Adsense. Just as reminder, C.R is the percentage of visitors that end up as customers.

The sense behind Adsense and other contextual adverts lies in the general visitor behavior on a webpage. As opposed to popular belief, 7 out of 10 visitors to a website are looking to buy. Often the visitor has a general idea of what they want to get. They pick out the specifics as they gather information across different sites and eventually buy from the most convincing one. A website will stabilize at a particular CR based on its persuasion ability. Obviously some sales pitch sell better than others.

Based on the previously stated premise, that 7 out of 10 are looking to buy, theoretically a website can achieve a maximum of 70% C.R. In reality sales pages are far from optimized and the average C.R online is 1.8%. (Note sustainable convertion rates of 10% to 25% have been documented.) The other 75% – 98% though potential buyers, they are un-convinced and do not buy.

Likewise, based on the said premise, 30% of visitors to website will never buy, they were just looking. Adsense targets the un-convinced visitors and these others who would never buy. And these stack up as a high as 98% of visitors to the average website. In essence Adsense and other contextual adverts monetize or make money from visitor you webpage or website could not make money from. Consequently, you make your usual sales as well as advertising commissions from a huge percentage of visitors you would otherwise just lose.

The author writes for Health-eMark.com on topics on how to lose weight

You Have Been Lied To! The Real Truth About High-Paying Adsense Keywords

Every single day I receive an email from someone or the saying:

“Abhi, please send me a list of keywords that will pay me $20-$30 per click in AdSense”

You see, I do not blame them for asking that question. It’s not their fault. There is a lot of misinformation floating around the Internet. And newbies get attracted to anything that promises a lot of riches.

You will find many sites that will sell you lists of “High-paying AdSense Keywords” or list of keywords that will “Sky-rocket your AdSense earnings overnight”.

They make you feel that if you purchase their list and design your sites based on these keywords, your AdSense earnings would touch the sky.

According to them, Google pays you around 50% of the keyword cost. So if someone clicks on the Ad, for a keyword costing $50, you will earn around $25…Cool!

But not so cool!

If it were that easy, you would find gazillions of AdSense success stories. Things are not so simple, friend!

How many who sell such lists have actually really profited themselves from those keywords? I can bet on my AdSense business…No one!

I have more than 1,50,000 keywords that drive traffic to my sites. So maybe, I know a thing or two about AdSense and keywords.

Every day when I look at my stats I know what the real truth is. And the truth is not what you think.

** The Truth **
Google never discloses what percentage it will pay to the AdSense Publisher. And there are too many factors involved which determine how much Google will pay you.

As I mentioned above, if Google paid everyone 50% on a keyword costing $50, you would become filthy rich in no time. Ohh! Wish life was so easy!

For many so-called high-paying keywords, Big G sometimes pays me not even 10 cents. Can you believe that?

Yes that’s true. Less than 10 cents for a HIGH paying keyword.

Agreed, there are times when I do receive $25 per click, but those are very rare cases. And those same keywords often give me 10-20 cents the next day.

So you can never be sure how much a click would earn you.

How much Google will pay you depends on factors such as your landing page, your content, Google’s smart pricing, the Advertiser’s cost of that keyword, and various other factors that are beyond our control.

So never build your AdSense sites according to High-paying ** keywords **.

This is what you SHOULD do instead…
Build your sites according to high-paying **niches**.

If you get hold of any keyword lists from any site, you will notice that most of these keywords are about finance, health, lawyers, business etc.

These niches are generally profitable because advertisers here have got money to spend on Adwords. And hence they are generally profitable for the AdSense Publisher too.

So build your sites based the above niches, and their sub-niches.

This doesn’t mean other niches are not profitable. Many are. But the above niches are where our focus should be.

So you want to know the secret of succeeding in AdSense ?

1. Select several such profitable niches
2. Make websites for these niches
3. Drive traffic
4. And yes, don’t forget to regularly track your cost/earnings.ratio

That’s exactly what I have done. And my AdSense business earns me $14,000+ per month. Month after month.

If you do the same, you too will see amazing results. That’s a promise.

Learn how Abhishek earns more than $10,000+ Per Month through Adsense. What tools does he use? What are the exact steps he follows?
Download his FREE 47-Page report to find out.

Three Online Advertising Tools That Do Not Work

It should be common knowledge for most advertisers on the net that they should not use any of the three advertising tricks of bad pop-ups, spamming or tons of sneaky ads that disable a computer screen. However, many advertisers do not take this advice. People that you are targeting with advertisement to can get very annoyed, and even down right mad if you try these antics. Also, consider the financial cost if you are thinking about employing these tactics. In the end, it is not worth the headache and risk. Read on about why these forms of advertising will not work.

A tight, well thought out marketing approach it the best way to promote your business. Do not think for one second that you will gain customers by using spam. Sending out bulk emails harvested from a spam list and then trying to forge where the email is sent from is tacky and deceitful. There are many federal laws against spamming and people can take it very seriously. They take it so seriously in fact that some advertisers went to court and the court forced them to pay a hefty fine for spamming email accounts. Shutting down someones email is not the way to gain business. Talk does fly at Internet speed, and your reputation will go down the tubes as word spreads about your annoying advertising.

The use of spamming software is very sophisticated today. If you want to take a chance with it, it would not be a very good idea though. The likelihood that you will even get a few good customers out of it is almost nonexistent. People enjoy your asking them to join your network or buy your product in a legitimate way. Financially opening up to involving a third party is certainly asking for trouble. By using some else email and causing a lot of heartache for them will open a complex issue for you.

The next form of advertising that will turn off a customer in a heartbeat is pop-ups. Today, there is not only the traditional pop-up but pop-under too. A barrage of pop-ups or quick pop-ups from under the screen will leave your customer insulted and angry. It does not matter how great your product is – do not do it.

In addition, a new marketing software technique slides pop-ups across the customers screen. This might sound non-intrusive, but think about this – what if they are in the middle of reading some information about your site? That is not helpful to your cause. It can be especially bad if they were about to click to the order page. Loss profits are never good for your wallet. If you are going to use them pop-ups for goodness sake, learn the software, and more importantly learn a bit about the human psychology of advertising. Look around for information on how and why people buy on the Internet, and apply that to your advertising and marketing campaign use.

Not only are spam emails, pop-ups and pop-under ads bad advertising techniques to use, but the tactic of high speed spawning is hideous and more than irritating to your potential customer. If you have ever thought about using it on a customer and have experienced it yourself, then go back and experience it again. You may have forgotten what it was like, although that is hard to see how you could forget it. A vicious attack on your customers browser button will not let the customer leave your site. Worse yet, they are forced to do an emergency shut down of their computer. Let us hope they have saved all information they were working on because ad after ad upon hundreds will over take their screen. Please do not use this software to try to increase your profits.

I hope that you will avoid using any of these three tactics in your marketing campaign. Using them will not bring the money in at a faster rate – in fact, just the opposite may occur. Take the time to use good marketing strategies. Learn what people appreciate in the way of business practices. Also, use manners and courteous along with a little shrewdness in your marketing strategy. There are many ways to do it. By exercising patience and learning your way around the Internet, you can bring in many very happy customers and a lot of money for you.

For several years now, Jason has been reviewing hundreds of online products and services. Many consider his reviews to be very insightful and reliable. Visit his website creativedigitalmedia.com

RSS – Really Simple Syndication For Marketers Who Sleep And Want Fresh And Easy Adsense Content

We live in the information age, and there’s just no getting around it. Information and news happens every single day, and savvy site surfers will expect you to update your content regularly. In fact, they’d prefer you to do that daily, or even hourly. And yes-I mean 24/7 hours. However, everyone needs to sleep. This article will discuss how to create fresh and regular content for your adsense websites through really simple syndication.

But you gotta sleep, right? And have some time off occasionally. So instead of spending every waking hour relentlessly surfing around from site to site looking for content, wouldn’t you prefer it to be streamed in to your site? Well now you can, thanks to a very clever service, RSS.

RSS works so well that a lot of site owners swear it stands for ‘Really Simple Syndication’. Why is it simple? Because you just select the content you like and have it delivered directly to your site.

If you’re a busy person-and who isn’t, these days-RSS feeds can take the hassle out of staying up-to-date, by streaming in the very latest information that you are interested in.

So where do you get this good stuff? Well, if it’s news you want, most of the major news sites provide it since it is growing rapidly in popularity. A few news services that provide it are Guardian, New York Times and CNN.

Simple Instructions About How To Use RSS Feeds

Well, the first thing you’re gonna need is a news reader. There are many different versions of these, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want.

My top picks for news readers, listed by the operating system they work with, are:

1. Mac OS X: NetNewsWire This is a simple yet elegant Mac-like aggregator that any one can use, yet it’s powerful.

2. Windows: SharpReader A very simple tool, but it delivers the goods.

3. Linux: Straw The best very aggregator for GNOME.

4. Web: Bloglines Enough said.

Now, after you’ve chosen a news reader, all you have to do is to decide what content you want. For example, if you would like the latest BBC News Entertainment stories, simply visit the Entertainment section and you will notice an orange RSS button on the left hand side.

If you click on the RSS button you can subscribe to the feed in various ways: you can either drag the URL of the RSS feed into your news reader, or you can cut and paste the URL into a new feed in your news reader.

Some browsers, including Firefox, Opera and Safari, have functionality that automatically picks up RSS feeds for you. To make absolutely sure, check the details on the homesites of those browsers.

RSS feeds are a great way to get free content streaming onto your pages. The only downside is that most of the free RSS feeds are news-oriented or entertainment-oriented, so if you run, say, a site that focuses on the latest video games, your audience may not really care that they can get the latest news streaming in there.

As far as the nitty-gritty, each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. But you don’t really have to worry too much over the details, since a simple Google search on “free open source RSS feed scripts” will produce the code you need to create your own RSS channel.

The next step, once you’ve created and validated your RSS text file, is to register it at the various aggregators, and start watching your traffic really spike. This happens because now any site can grab and display your feed regularly, which will drive traffic straight to your site.

It gets better-if you update your RSS file, all the external sites that subscribe to your feed will be automatically updated. What could be easier, other than watching those nice, fat checks from your Google AdSense ads roll in? Well, if you use RSS feeds, they’ll work together!

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Can You Make More Money Through Google Adsense?

Tired of seeing clicks that are paying your $0.05? There is something you can do about it.

The biggest outcry for pretty well all adsense publishers is most often about low paying click values. If you’re wondering why Google is only paying you $0.05 a click, you should not need to look much further than the content on your web page. Remember, your revenue is a part of the amount advertisers are willing to pay for respective keywords. The money they are willing to pay is based strictly on the amount they feel confident to earn from the sale of their product. For example, topics such as prom dresses, are more likely to receive $0.05 clicks than for a topic like life insurance. The reason is simple: the price of the products associated with those keywords dictate the amount advertisers will pay. The profits on car insurance can range from a few hundred to a few thousand dollars a month, depending on the agreement. One sale could bring the firm several tens of thousands of dollars over the life of the agreement. How much profit is in prom dresses?

Another tip to consider is that if you focus on keywords that involve the terms “cheap”, “free”, or “inexpensive” products, its highly unlikely the ads that appear will furnish you with the best paying ads. Remember, if the advertiser is selling an itemrespective that is “cheap”, “free”, or “inexpensive” its unlikely they are bidding very highly on their keywords. So, what options are left for you?

While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content – namely what we will call your money pages. So what exactly are your money pages?

In the easiest of terms, your money pages are those where you believe your hopes for higher paying ads are greatly improved over other pages. So while you may focus your traffic generating strategy on long tail keywords for example, its your money pages where you aim to either make a sale, or, get the visitor to click on an ad. What topics are related to your main topic that target higher paying products? A bit of research and you can easily find products that an advertiser will pay more for.

If your site is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, bakeware and cookware all payout larger amounts than items found in a recipe for cheesecake.

What if your site is about newborn babies? Every mom and dad wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes?

If your site is on wedding favors, look into a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of shoddy wedding favors, what about the demographic who isnt concerned about the cost of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.

Think about the advertisers when thinking about your money pages. Is there an item that they sell for a higher dollar value that your visitors may be interested in?

If you are getting only $0.05 a click, more most often than not, its your content.

Start earning more from Adsense. From top paying adsense keywords to custom keyword lists, only Adsense Heaven can provide you with the highest paying keywords you need to make more money