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Archive for the ‘Building Traffic’


The Write Way To Better Website Traffic Results

When you are trying to develop a successful website, you soon realize that your website content is very important. Websites with great content are more likely to have great traffic results than those with lousy articles and headings. The more interesting and diverse your content, the better traffic results you will have.

When trying to get the right mixture of content, you may become frustrated. This is especially true if you are not a strong writer. Use these tips to help you find out more about website content and the decisions you can make to create the best text on the web.

Care about Content

Many times, website operators do not give content much thought. This happens more frequently than one might expect and the repercussions are immediate. If you want better website traffic results, you should always be sure that you make content a priority. Whether you write the content yourself, or hire professional writers to develop it for you, it should be quality writing.

Someone who has passion for the subject should write it. The more passion the writer has, the better the writing will likely be. Usually, this is the website owner and operator, because no one will want the site to succeed as much as this individual. However, if you are not a great writer, you can always hire professionals to help you with the task.

Quality over Quantity

When it comes to website content, there are obviously guidelines. When trying to fill up a specific amount of area on a website, it may be necessary to set limits on word count. As a whole however, you should always strive for quality over quantity. Having too much content can drive viewers away because they are likely to get bored. Knowing exactly how much content you need for your site can also be a challenge.

You should always view your site like a potential visitor would, which means that many of your decisions may be made by instinct. You will know when you have too much content on your site. The main goal is to have specific and direct content that is not too wordy. When there are excessive words in the content, you will quickly lose your audience. Be direct and to the point with your writing and you will be more efficient overall.

Natural Flow

Like discussed before, much of the content decisions for your website will be done with instinct. You need to be sure the content flows naturally. Natural flowing content leads easily to other issues. One subject should flow into the other seamlessly. The same is true with the placement of other website functions. When you are writing, consider the placement of submit buttons or other links on the page. This can help you develop content that looks great on the page as well as sounds great to the reader. If a piece feels unnatural when its being written, it will likely look uncomfortable to the reader and will be a disaster on your website.

Proofread

Some of the most unnecessary mistakes made with website content writing are grammatical. Websites that contain articles with spelling and grammar mistakes come can look ridiculous. If you want your site to be taken seriously, you should always be sure that your articles are proofread many times. This will help ensure you are delivering information that is intelligent and complete. It may help you to read your text out loud, in order to hear what it actually sounds like. Although it may seem unnecessary, you will find that the response will be greater when your text is without mistake.

As you can see, there are several important aspects to developing website content that will boost and maintain your website traffic. You should focus on passion, quality, and flow of your content. If you would rather not worry about these issues, hiring a professional is the way to go.

However, if you are up to the challenge, try it yourself. Just relax and begin writing. Let the content come to you without effort. Try different approaches with your writing and you will quickly learn what works best for your site and its traffic. As long as it feels right to you when you read it on the site, it will likely look great to your sites visitors as well.

For several years now, Jason has been reviewing hundreds of online products and services. Many consider his reviews to be very insightful and reliable. Visit his website creativedigitalmedia.com

Three Reasons Why A Good Looking Website Will Increase Traffic

If you really want to increase traffic on your website, you may want to step back and take a look at the site from a visitors point of view. A good looking website increases its traffic naturally because those who visit it will likely come back and tell their friends about it as well. The presentation of your website says a lot about your business.

If you want to have a highly successful web business then it is necessary to have a nice website. With more than half of the world logging in web time each week, it is important for todays businesses to maintain interesting and effective websites that pertain to their businesses. If you are interested in learning why a good looking website is important when trying to increase traffic, take a look at these three reasons.

Professionalism

The first view of your website by a visitor says a lot about your business as a whole. If your website looks cheap and self-made, then it is likely the visitor will not think your business operates in a professional manner. When it comes to dealing with customers on the web, you certainly want to look professional on all levels. If you are an online retailer, you want customers to feel comfortable ordering from you. If they do not think your website looks professional, they may not feel comfortable doing so. It is not necessary to have your website professionally created in order to appear professional.

All you need to do is play around with different approaches to see which templates work best for your business. The more you read and learn about website creation, the better your site will look. Educating yourself on the issue of website development is important when you are trying to do it on your own. If you find yourself overwhelmed, then you can always turn to a professional for the creation of your site. Therefore, to maintain a high level of professionalism, you need to have a good looking website. In turn, but creating the professional atmosphere, the consumers will likely return and bring their friends as well.

Entertaining

Not only should your website look professional, but it should also have an entertaining value. Entertainment is something that will draw visitors into your site in a deeper way. If they see an interesting link, they will likely examine your site in more detail. By offering things like contests and free giveaways, you can easily draw in more traffic. If your site is boring however, it is unlikely you will be able to keep anyone there for more than two seconds.

Offering games to play on your site that may pertain to your business, you can keep the traffic flowing. You can even offer links to other exciting and informative websites, in order to act as an in-between for the fun. Anyone would rather visit a fun and entertaining site than a boring and plain website. If you offer enough excitement it is likely the regular visitors will advertise your site to everyone they know!

Easy On the Eyes

A good looking website will also increase traffic if it is easy on the eyes. In addition to being professional and fun, your website should be easy on the eyes. This essentially means that it should be attractive as well as easy to function within. Choose colors and an arrangement that will appeal to a wide variety of people. Using really bold colors will possibly hurt the eyes of viewers if they look at them for extended periods of time. You can always add splashes of colors in graphics and borders, but it is best to keep text in dark colors. Create an interesting layout, but not one that is so unique that it is difficult to use. If your website is easy to look at and visitors can navigate easily around it, they will want to come back.

If you focus on these three reasons to create a good looking website, your traffic will surely increase. Having a website that looks professional, entertaining, and is easy on the eyes is the key to inviting and maintaining web traffic for your website. So, if you are creating your site now, or if you want to overhaul your existing site, keep these three tips in mind to get the most traffic to your site as possible.

For several years now, Jason has been reviewing hundreds of online products and services. Many consider his reviews to be very insightful and reliable. Visit his website creativedigitalmedia.com

Traffic Generation Strategy: Making Use of Squidoo

Now I know what you’re thinking, what the heck is Squidoo?

Squidoo is a social networking site similar to MySpace. It is very suprisingly easy and user-friendly that you do not have to be IT savvy at all in order to generate traffic to your website or blog. Just like creating a profile page on MySpace, you create a lens on Squidoo. You can create as many lenses as you want, be it for personal reasons or for business use.

A lens works almost the same as a blog. However, the greater thing about a lens is that it is already automatically integrated with Web 2.0 features such as RSS, Tag and Ping and social bookmarking features such as Del.icio.us and Digg. These social features can create more interaction between you and other lensmasters.

RSS alerts your lens readers that you have updated your lens, Tag and Ping allows you to tag keywords that people use to come to your lens and social bookmarking allows people to share sites with one another through networking.

What this strategy is mainly about is to give your lens a lot of exposure to redirect the traffic you receive on Squidoo to your blog or wesbite. Squidoo is actually one of the Top 700 sites in the world and every Squidoo page you make gets listed into search engines easily. That is why you should make full use of the advantage of obtaining the amount of traffic generated from there.

Get your free account first if you’d like to post your very first lens. Give your lens a keyword focused name relevant to the niche of your lens. On your profile, be sure to include a picture and write a bit about yourself, but do NOT forget the link to your site. The same goes to the introduction section of your lens where you write a bit about your niche and put a URL link of your site in it.

So now when you want to post something on your lens, you have to add modules first. There are different kinds of modules, some of them are ‘Write modules’ that allow you to write articles in it like a blog post. But in a blog, the articles you post are based on chronological order. In a Squidoo lens the articles you write about can be rearranged according to your preference.

Every lens in Squidoo has its own rank on how high it is ranking in the Squidoo charts. To work your way up in Squidoo, you need to generate ’stars ratings’ by other members, clickthrough rates, lens updates and the people to go to your lens. What you can do in just the Squidoo website itself is to join the forums and do some forum marketing there. Another way is to search for lens groups relevant to your niche and join them for discussions.

Work on your reputation in Squidoo and you’ll be highly respected. What you should strive for is to get into at least the Top 200 lenses in Squidoo and you’ll see traffic generate in both your lens and your site.

Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com

3 Steps to Internet Marketing Success

Regardless of what types of products or services you decide to offer in your business, there are certain things you should do to insure your internet marketing success.

Follow these tips, and you’ll make money much more quickly and build momentum in your internet marketing.

1. Get organized.
First, if you haven’t decided already what products or services you want to sell, you need to start here. Although it sounds obvious, many jump on the internet with the intent of starting a business and making money without a thought about how they plan to it.

That’s why it’s so easy for these new business owners to fall prey to all the hype that’s on the internet.

Decide what your interests are, and what you would enjoy doing. What do you like talking about? What would you do even if you knew you wouldn’t make any money doing it?

Once you’ve written down several ideas, then do your keyword research. Find out if there is a market for what you want to do. Is it competitive?

Although you will have to work harder to make your business a success, it’s worth it because you’ll be doing something you enjoy.

Remember, only about two percent of the market is internet marketing. Billions of dollars are made on all types of products and services. You have lots of choices. Choose something you will enjoy doing.

2. Write your marketing plan.
Every marketing plan should include whether or not you plan to build a list or a website. These two elements are crucial because it’s getting harder and harder to promote products without a website.

Building a list will help you cut your workload dramatically because you can build relationships with your list readers. You can send them other offers, as well as share valuable information.

If building a website isn’t something you want to hassle with, you can build a lead capture page and make a simple one page website. Then, drive traffic to this page.

Without a website, many article directories won’t allow you to submit articles that include affiliate links, even when those affiliate links are in the resource box of your article.

You should also include the different internet marketing techniques you plan to use.

This can include: search engine optimization, article writing, press releases, classifieds, joint ventures, or any other techniques.

If you are technically savvy, you can even include Web 2.0 techniques like making videos, or social bookmarking.

If you plan to use pay per click, include your a budget and know how much you can spend.

What techniques you choose to market your business will be determined by what type of business you choose, whether or not you plan to build a website, and what kind, and what techniques you want to use.

If you hate the thought of writing an article, no matter how effective, you won’t do it.

Starting off, you should only use one or two marketing techniques and build on your success. Test and track until you find a marketing formula that works for you.

3. Write your marketing materials.
If you are selling affiliate programs, often the work is done for you. You can create an autoresponder series from articles or email messages the site owner may offer. Check to see what materials the site owner offers. They may also offer you free ebooks you can give away, as well as articles. This will cut your work dramatically.

If the site owner offers email messages, rewrite these in your own words. Add messages to the series. If articles are available, then add these to your series too.

Set up your autoresponder and lead capture page, if you choose to use one. Then, write your marketing materials and start driving traffic to this page.

Commit to doing something every day. Test and track your efforts. Add new marketing techniques. Bad marketing is better than no marketing. Building a business is a waste of time of you don’t market.

Internet marketing success depends on how hard you’re willing to work to get your business out there. Organize your marketing, do it consistently, and you will see success.

Jinger Jarrett will teach you how to get thousands of visitors to your site using free internet marketing techniques. Get your free lead capture page software. Learn more ways to get free traffic: Free Traffic Techniques on Squidoo.

Keyword Selection Necessities for Search Engine Optimization

Keyword selection is the most important piece of information to be successful online. To build a search engine friendly website, you have to have content. That content must be filled with words that would be used to identify your company and its products. Keywords are words that are often searched on the major search engines. Keywords are important because you want people to easily find your website when they are looking for the type of product you offer.

Finding the right keywords is the first step in the process of keyword selection. You have available a free tool on the internet called Overture for keyword selection. You can find the URL for Overture by accessing Google.

Overture will tell you how many times any given keyword was accessed during the prior one or two month period. It can give you a very good idea of what keywords or keyword phrases to optimize your site by using the free tool above.

It would be a good idea for you to choose some lesser-searched phrases for keywords. This should make it easier for your prospective customers to find you. The lesser searched keywords and phrases are not optimized as often as the most searched terms and will be much easier for your company to rank well for them.

Once you know what your main keywords are, you need to take one or two keywords and create a page of content based on these keywords. You do this by writing down information about your products. If you offer china dolls, and “china dolls” is one of the keyword phrases you have chosen, you should write a page on the quality of the dolls you use in your products. By using the term “china dolls” as often as possible, you will be able to show the search engines why you should be ranked for that term. Feel free to scatter your other main keywords throughout the content you write for your website. This can only help you obtain good rankings for those keywords. You must create a page of content for every one or two keywords for which you want to rank well.

Once you have content written for your keywords, it is very important to have a solid linking structure for the interior of your website. Search engines look at exterior and interior links to figure out what is important to your customers and help them find you. In English, this means that you will rank better by using the correct words inside the hyperlinks used on your website. These words are given extra weight by search engines by being used inside a link. You should include a link to another content page inside of every content page you write that points to a separate content or product page inside of your website.

The last and possibly the most important piece of your search engine optimization puzzle must be the exterior links pointing to your website. Major search engines, especially Google, put a very large focus on the words that are used to link to your website from other web pages. It is also important to obtain links from “authority” sites. A relevant site’s link is worth much more than a site that has nothing to do with what your company does. By following the simple steps above, you will be on your way to better search engine rankings for the most important keywords.

Bob Carper is a veteran consultant in information systems He holds a a MBA from Pitt. For additional information go to
http://www.secure-webconference.citymax.com. His blogsite is http://www.html-secrets.net/blog. You may also contact him at robertcarper06@comcast,net

Free Methods of Increasing Website Traffic

With the explosive growth of the internet comes greater flexibility in website marketing. There are many effective ways to drive traffic to your website without emptying your pockets.

If you would like to see thousands of unique visitors a day browsing your website, you will need to promote it properly. But you don’t need the resources of Amazon.com or Yahoo. What you will need is some patience and a little hard work. The time and effort you devote to promoting your site will be rewarded when you see the increase in traffic down the road.

Honestly, you will save time and effort paying for advertising. But if you are ready to work and wait awhile, you will see some serious gains by using only free promotional methods. Not all methods are equally effective so you should try more than one.

One great way of promoting your website and yourself is by participating in online communities such as forums. You can target a specific group that fits your target demographic. You can offer help by participating in any of the threads (topics) that interest you. Most forums allow you to insert a link to one or more of your websites at the bottom of your posting. Some of the better forums have a very high Google PageRank and are spidered almost hourly by the big search engines.

Trading links with other sites is another proven method of increasing your traffic and improving your ranking with search engines. This is a slow process if you want to do it properly. Although there are automatic link exchanging services and web ring builders, the results of using these can be mixed. It can be more beneficial to take your time and look for sites that best suit your niche AND have a higher PageRank (PR). Getting links from a few PR5 or PR6 sites will increase your site’s PR higher than thousands of links from PR0 and PR1 websites.

If you have the time, you can create newsletters with a catalogue of products or useful and informative articles. If people find the information useful, they will signup for your newsletter. You can put links to your site in your newsletter and instantly increase your traffic. You can also use the newsletter to promote affiliate products and services. It is common to distribute newsletters monthly or weekly.

One of the most effective and efficient ways to promote your site for free is to submit articles on a topic directly relevant to the content of your website. Writing a simple article of 500 - 1,000 words on a topic you are familiar with doesn’t take much time. You can submit this article to some article directories. If your article is approved, it should take less than a week before it is published online and the search engines and web surfers can see it. You can include a link to your website in the “About the Author” resource box at the end of the article.

Whatever method you use to promote your website, ensure that you write quality, spell-checked copy so that the readers will form a good opinion about your website. Remember that there are possibly thousands of other websites out there like yours. You only have a small window of opportunity to wow the reader and entice them to visit your site immediately. So take your time, check your facts, and proof read your content several times before publishing it anywhere.

While there are many excellent paid ways of promoting your website and generating quality traffic quickly, there are still many effective ways of doing this for free. Don’t be discouraged by slow results at first or hitting a few closed doors. Persistence really pays off. Learn as much as you can about each of these methods and then measure the results of each so that you can see which promotional methods work best for you.

The author is the developer and operator of numerous sites on the web. Submit your article to a human-edited free article directory

Use the Power of Social Media Promotion to Supercharge your Traffic

We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social media promotion.

What is “social media promotion” you ask? Simply, as defined by Wikipedia, social media:

“describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”

Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that have users that submit their own text, video and picture content; social media promotion can take many forms.

Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not.

There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular:

Digg (http://www.digg.com) the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.

del.icio.us (http://del.icio.us/) a close second to Digg in the area of backlink generation. The primary purpose of del.icio.us is to store your bookmarks online; in that regard, it’s actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking among site members who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.

Technorati (http://www.technorati.com) the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being mentioned online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensible if you routinely visit a lot of blogs and want to be updated on them when their content changes.

Wikipedia (http://www.wikipedia.org) online only since 2001, Wikipedia is now the world’s largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is worth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually “outrank” your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.

Facebook (http://www.facebook.com) primarily driven by young adults, this social media site now numbers over nine million users and is still growing. Facebook helps you keep tabs on member profiles, at least those you can access. Recent changes to the site have made it very marketing friendly and a must-use if you have a college friendly product you wish to publicize. Members can purchase “facebook flyers,” which starting at $5, can be displayed 10,000 times a pop. Pricing increases based on frequency and number of days shown. Facebook groups are also very popular and very loyal, find something that connects with your group or the site and the results can be highly viral.

Getting your content noticed on these sites isn’t easy, but there are ways to prepare your content in such a way as to be considered “social media optimized.” This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.

Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:

1. Make your site linkable - also known as increasing your linkability, make it easy for outside parties and social media sites to link to your content. This can be done in a variety of ways, the easiest being to establish a blog on your site. If blogs aren’t your thing, maintaining free white papers, content-rich articles and resource pages that contain lots of useful links in one place, are great ways of increasing the linkable nature of your website.

2. Make bookmarking or social tagging easy - adding bookmarking buttons has been around for awhile. Go beyond this, though, by including a “delicious this” text link at the bottom of a post, and a Digg button near the top of the article. This format has been shown to be the most effective for generating votes for your content.

3. Start participating today - join the conversation on your site or in your site niche today. Start blogging on your own or make it a point to visit leading forums that target your audience and join the discussion . Answer some questions, provide some needed advice, and drop some “buzz” about your site at the same time; you won’t be sorry.

4. Reward helpful users - helpful or valuable users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. This can take the form of a simple PM thank-you or a note on the forums themselves. The result of this is two-fold: you keep these valuable community members on your site, and you gain vocal champions of your site to outside members and sites they in turn visit.

5. Reward inbound site links - obviously the more inbound links your blog and site can generate, the better. This is still the singular method by which a site rises in the search rankings. Reward linking sites by providing them a permalink to use and listing them on your site in return. This simple act of acknowledgement provides the return gift of visibility and is never a bad thing.

The role of social media promotion to drive content is a continually expanding field. Even an examination of the main sites referenced above doesn’t begin to cover the viral social content impact of such popular social media mechanisms as YouTube videos or Flickr photo slides and galleries.

If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it’s on their terms?

Casey Markee is president of San Diego SEO firm Media Wyse. He has over 8 yrs. of experience within the online marketing arena and holds graduate degrees in Marketing & E-Commerce. Contact him today at http://www.MediaWyse.com with your SEO questions or assistance on your upcoming campaign.