Yamot Articles Directory

Here’s a really simple way… to turbo charge your ad copy production.

This is one is the major things that a majority of internet and affiliate marketing from all ranks are missing today. Copy writing skill and sales page writing skill.

But it is fixable… Here is how to Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets!

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Lead your readers to the conclusion you want; that is to say, Yes to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply No. Or by the time they’re through reading, they might say, No to you!

9. Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.

10. Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and/or give them back MORE than they gave you.

11. Since most people look for this feature, add it! Say something in your P.S. - like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy -and NOW.

12. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

13. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

14. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

15. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.

16. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

17. You could bullet or indent your benefits on your ad copy. Must people won’t read a whole ad copy, so make your products benefits standout and you won’t lose the sales from all the skimmers.

18. You could change the size of your text on your ad copy. You want to make your text large enough so it’s not hard to read. You also want your headline and major points to be larger so they will standout.

19. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product’s value.

20. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product’s claims.

Now you have just learned a lot… with Teach Yourself Copywriting ad secrets? It’s time for you to take some action…

Steven Gwillim is an copy writing expert and he able to provide you with…

A $30 discount for Underground Sales Letters from the link here: http://www.ewenchiaautopilotprofits.com/usl/

It’s truly dangerous stuff!

make money fast online

When you’re writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and more.

In a powerful headline, as in copywriting strategies, you need to tap into your customer’s emotions. In order to do this your headline must have a huge impact on your visitors.

Thus, the top 3 things you need to have in your headline are:

1. Make It Credible

Ask yourself if your headline is credible. Consider a headline like this: “Lose 10 Pounds In Two Days! Normally only a small amount of people will believe that headline if it comes with a good body copy. However, do you think a majority of people will bother to read the body copy with that kind of headline? As you can see, credibility matters on whether the headline makes sense to the reader.

2. Does It Invoke Curiosity?

Your headline has to make your visitors curious about what you have to offer. The more curious your headline is, the more your visitors want to know what product it is and how much impact it can have on their lives.

Curiosity makes your readers head on over to your sales letter, where they can read and feast their eyes and minds on the product and its benefits.

3. Is It Benefit-Driven?

Your customers want you to answer this very important question, which is ‘What’s In It For me?’ This is the first and foremost question you have to answer before you fill up their head with even more benefits that can make them excited and whip out their credit card to get your product.

Customers want to know how the product can improve their way of life. People normally get sensitive when they have to impart with their money, so they want to know what the product can do for them in exchange for their money and if the product is worth to buy.

These top three strategies for your headlines can help play a huge part in giving your customers a good first impression of your product. This is what your customers need as an assurance that your product is not a sham and that it is something authentic.

Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com

People don’t have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catches their eyes.

Is the solution to have a short one? No, it’s not. Generally, long sales letters convert better. You will have more time to present the features and benefits of your product and convince your readers to buy.

If a short sales letter is not the solution, how, then, do you grab the attention of a skimmer so he can read all the important aspects of your sales letter? The following are ways that can help you make them read further:

1. Create a good first impression. Your ad copy should look professional. It should make the reader feel that your letter is worth reading. A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don’t take care of details? What should your customer expect from your products, or even your support to the product later on?

2. Use a lot of headlines and sub-headlines to easily catch your visitors’ attention. Expand on the benefits and features of your product. Have a sub-headline on each benefit. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract eyeballs.

4. Be sure your graphics load fast and correctly. People don’t want to wait. This is true especially if your graphics is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Use short sentences or sentence fragments. It is easier to read and understand short sentences than long ones. By just looking at the length of your sentences, the visitor will know the degree of difficulty in reading your sales letter.

6. Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are in hysterics and will turn away potential buyers.

Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.

7. Pick the three most powerful and appealing benefits of your product and repeat them in various parts of your sales letter. This will help your visitors to easily remember these benefits. Just be sure to rewrite them, so it won’t appear that you just copied and pasted them in your ad copy.

8. Use bullets to list the features and benefits of your product. Bullets make reading easier, making your visitor to read more.

9. Use a “P.S.”/”P.P.S.”/etc. at the end. This is some of the most read section of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to make an action.

10. With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy, so provide them with the opportunity to do so.

People are in a hurry to quickly get over reading a sales letter. Unless something catches their eyes, they would just skim over the letter and go on to the next site. They might miss the important points, and you lose them as customers. However, with the optimal use of eye-catching techniques, you may be able to have them read more, and convince them to click on that buy button.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

Electronic books, or “ebooks”, have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with the term “ebook”, or unclear about what exactly it means, it can be rather confusing since on a computer screen or other digital reader, everything that displays text might appear to be an ebook; but that’s not the case.

While all the text displayed on a computer screen or other device might be digitally formed, an ebook is distinct in that it is created with, and relies upon, specific proprietary software and technology; and it is not merely text. An ebook is quite specifically the computer equivalent of an off-line book and, contrary to many things on the internet, has a linear format and will often be designed with recognizable pages, running headers, page numbers and the trappings of a paper book.

Due to the expansion of ebooks across the traditional publishing areas, in terms of topics, they now replicate much of the output of the off-line publishers. You can find many works of fiction and non fiction in an ebook format in addition to poetry, manuals and guides; and more recently, even the traditional offline publishers are beginning to create and “publish” ebook versions of their best sellers. But the recognized gold standard of ebook publishing is the information ebook, or info product; it is an entirely new form of book which the internet has made its own.

It has long been established that one of the main uses to which the Internet, as a whole, is put to is the search for information. People all over the world connect to the internet and search for information. This may be information about pop stars or celebrities, it might be news or sports results, it may be for cooking recipes or diets, travel destinations or the new aging cure.

In every respect it is information which is searched for and the website that makes that information available in the easiest way to the most people is the site that will be visited over and over again. The internet is like a massive reference library. A product of this scenario is the ebook or info product.

Where a website can deliver information with great ease and efficiency, an ebook can deliver specialized information with authority and improved flexibility. When someone searches the internet on Google for something like “dog training” they will be presented with millions of results. They will visit some of these sites and begin to realize that each site has information but they need to go from one to another to put together the “pieces”.

Perhaps they will find a site entirely about the sort of dog training they wish to read about but they still have to read each article individually, they will have to discover which articles are relevant and they will have to click from page to page and may even have to come back to the website at a later time to continue reading. Of course, they could print out the web pages they need, but often websites aren’t formatted adequately for printers, and there are many unnecessary adverts and images which have nothing to do with the article. Finally, many articles on websites are not credited and the expertise of the writer isn’t clear.

Why would someone pay for an ebook when there are websites with plenty of information or else a bookshop with excellent, authority books? Because an ebook delivers in the mid area between these two extremes and adds some additional qualities which neither of the other options have.

First and foremost, the ebook is compiled, relevant, information. The job of searching websites or individual articles and web pages is done for you. The price of an ebook can be seen as the price of research on a topic. Second, and almost as important, the ebook contains facts, information, straightforward, no nonsense, abc and 123 and you get it now! An ebook might be five pages or fifty but what it gives you is the information you need in a compact form. Finally, and most importantly in some minds, is that an ebook can target the smallest of niches. The production cost of an ebook is the cost of time writing it; the software for compiling and formatting it can be found free.

One of the many marvels of the internet is in the vanquishing of the concept of rarity when it comes to information. Prior to the internet, specialist interests required work, travel, and industry to pursue. Off-line book publishers can publish books on general subjects or, if there are many people interested in a topic, they can publish a book on that topic because they expect their costs to be recovered due to the topic’s popularity. But what they cannot do is publish books on small niche topics. There may be thousands of people interested but these people will be widely dispersed and distribution costs money, in addition to printing. Minority interests, specialist hobbies and activities cannot be served by conventional publishers. The internet solves this issue. One website can serve all of those widely dispersed people. One ebook can also.

The two first points together are really the midpoint between off-line publishing and websites. You can get compiled and relevant information in a printed book, but you have to go into town and search the bookshelves, an ebook solves that problem. You can get instant information from a web page, but you have to find it and you have to compile which parts are relevant. And ebook solves this problem.

Finally, the added qualities of an ebook come from its ability to target widely dispersed and specialist or minority interests, compile the facts and deliver instantly. Ebooks may be an evolution of the book in form, but in function they are entirely new.

Joshua Watson is the author of How To Buy Baby Clothes Guides, Make Money with Ebooks and Life Settlements . If you like this article, please take a look at the other sites and share your feedback.

When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them.

1. The Qualifier

A qualifier is a term to let the reader know to whom this sales letter is intended to. A pre-header if you will. If you did not apply a qualifier into the sales letter there could be a misinterpretation of information. For example, a man looking for ways on how to fish better would not want to read a sales letter on copywriting training.

For example: Attention: All fishing enthusiasts who have always dreamed of finding the perfect lure!

You may have seen this kind of qualifier before and this is what you call a qualifying statement. There is no doubt who this sales letter or web page is for.

2. The Headline

First, adding open and closed inverted commas or a quotation mark somehow appeals more to the eye when a headline is being read. It is almost like the eye-catching sensation when you read a fiction book, where you prefer to know what the character is going to say rather than what the narrator is trying to tell you.

“Think about the quotation mark is a sign of me trying to tell you something and you have no choice but to read it.”

When you’re inventing a headline, create one that packs a hell of a punch. Make the reader stop to read your headline and be in awe of it. The choices of words you use are VERY important. Choose the words that arouse interest in the prospect. In turn, the reader moves on to the next line and eventually the whole sales letter, to see what you’re up to, and that is, promoting the product.

3. The Opener or Lead-In

The opening of a sales letter is like the opening of a conversation with someone. You may start by telling a story to invoke curiosity to make them want to read on and know more. The story could be a fantasy or a problem someone had. Make sure it subtly leads to the product you’re promoting or you might as well write a fairy tale right then and there.

4. The Body Copy

A BIG mistake among first-time copywriters and advertisers is their ability to sell a product’s features but not its benefits. If you sell a product’s features, the prospect will be thinking, “So what if the software is most updated in its technology? I want to know what it can do for me.” Thus, subtly try to make your prospect understand what it is about this product and why they must have it in their life.

Basically you want to answer the burning questions that your prospect has which are.

Who are you? Why should I listen to you? Whats in it for ME?

5. Sub-Headlines

Sub-headlines are a teaser for what’s coming right up in the sales letter. It could be a quote or it could be much like a headline, but with a little less impact.

Adding a subhead can increase the readership in your sales letter and increase the likelihood of closing the sale. When a prospect is reading your copy, and gets to a section that is either boring to them or looks like it is too difficult to keep reading, a good subhead will grab them by the eyeballs and force them to keep reading.

So in essence a good subhead can be somewhat of a headline styled point that pulls your reader down into your copy.

6. Bullets

Bullets basically summarizes up the product’s benefits. It tells the prospect what they will get and how their lives would change if they purchase the product to arouse deeper curiosity. Also, with bullets, it is much easier to read and understand rather than having to read the benefits of the product in a paragraph.

The key point with a bullet is to peak curiosity.

7. Testimonials

People respond easily to that product when they see that it has benefited others. It is human nature on our part, because our conscious mind does not allow us to put our trust in a certain product unless there’s proof big enough for us to trust it.

The beauty of testimonials is that it plays on a powerful force in human consciousness that compels us to believe in or against a decision. That force is the power of social proof.

Further study into human influence and persuasion is required to understand that point further. A good book on this is ‘Influence: The Psychology of Persuasion’ by Dr. Robert Cialdini.

8. Closing

This section of a sales letter is your last chance to prove to the prospect that the product is something worth having. You may state how different this product is, how rare it is on the market and how beneficial the product is to the prospect.

Another tactic to use in the close is the take-away or making the product or service scarce or limited availability. This tactic forces your prospect to think twice about leaving without ordering and a large percentage of them WILL end up buying.

Writing powerful copy is quite simple if only you understand your market and know what their needs, wants and wishes are. All too often people are quick to write a sales letter to close a sale yet never give concerted thought to WHO they are writing to and what they want and need. Research into your market is key but once you know who your market is and what they want, your sales will skyrocket as a result.

Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover his copywriting training secrets that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com

Writing is more than just a creative process. It’s a business that can create a substantial income for you. First, however, you may need to change your entire mindset.

The dream of almost any unpublished writer is one day getting published. To have their material read by the masses of people who love to read. Then, secondary to that is the desire to even get paid for their work.

Writing is one of those passions that seem to rise up from deep within and whether money is involved or not, the writer is compelled to write. Words become a living entity that breathes life into the reader who consumes them.

This is fine except that when a writer needs to make a living, the business and financial end tend to land on the back cover of the entire publishing process.

It is important for any writer to realize that once they have completed a writing project, it is then time to stop being a writer and begin being a businessperson.

Time spent creating your work is time that should be charged to your company. If you’re not sure what to charge as an hourly rate, ask yourself what it would cost you to hire someone to write it for you.

Publishing contracts and processes take on many faces and all are negotiable. Having your book tied up at a publisher who will take upwards of a year to evaluate your work, and possibly reject it, is like trying to buy a car while you wait for the salesman to decide if he wants your business or not. Besides, you wouldn’t give someone a year to try out your couch before they decided if they wanted to buy it or not, so why would you do it with your livelihood?

A partnership with a publisher is essentially a joint venture between two companies - yours and theirs. Your mandate as a business owner is not to just hope that they will like your writing and decide to publish. Your job is to decide if your product and their company is a good match and to allow them to do the same. Whether you actually got paid or not, if you have billed your research and writing time to your company, then you are coming to the table with a major financial investment in your hands. If you couple that together with your talent and your ability to view the world in a way that others want to explore it then you have a valuable commodity to do business with. Never feel inferior.

Are you very creative? Can see things that others might not? Do you think that you can list and expand on all the benefits of a soup bowl? If so, then copywriting may be a style of writing you wish to consider as a business venture.

Copywriters write compelling advertisement copy for companies.

Have you ever bought a meal at a quality restaurant based solely on the succulent description you read in their menu? Or did you buy a product somewhere because of what you read in a magazine ad? What about the letters you read in your mail advertising everything from credit cards to antique grandfather clocks? Those are all the works of a copywriter.

This is a very lucrative field and copywriters can make thousands of dollars, if not tens of thousands of dollars, writing about just one product. Why? Because a seller knows that a good copywriter will generate far more money in product sales than what the seller paid for the copywriting itself.

If you want to see who is looking for writers, then go to elance.com online, or buy “The Writers Market” in your bookstore.

By changing how you view your writing, you can be both creative and financially rewarded. Keep writing!

Ricardy Banks is a regular article contributor on many topics. Be sure to visit his other websites Burnlounge entertainment revolution

But how do you write this powerful copy (words which will sell your product), if you are not a copywriter?

Here are some basic guidelines:

Communicate directly to your readers, by writing as if you were talking to them. Correct grammar is not the most important issue - being understood is.

Don’t be frightened to use large headings that are witty and eye-catching - newspapers and magazines make good research places for getting to grips with powerful headings.

Grab Your Readers’ Attention

In the very first sentence! If you don’t you may lose them. We live at a fast pace. Concentration is not high on our priority list. Just look at the designs of many of the popular magazines and you can see that short, snappy articles, interlaced with plenty of pictures, are the normal layout. Pick up any Dorling Kindersley book and see how they have revolutionised learning from books with their layouts.

Make what you have to say exciting and interesting.

Word Choices

Choose your words carefully. Be aware of the sound words make. For instance, let’s suppose you want to inject some humour into your text, certain words are funnier than others. An example of this is one of Beryl Reid’s lines when she was doing a routine, knocking her girlfriend, Deirdre. She’d say, “Deirdre says her complexion is sallow, I call it yellow, what with her yellow face and her little black eyes, she looks like a small portion of prunes and custard!”

This dialogue wouldn’t have half the punch if Beryl had chosen to use apricots and custard, instead of prunes and custard, because prunes is a funny word and apricots isn’t.

Another classic technique for working out a punch line is to use alliteration. Example: ‘I bet he’s bonking some bimbo in the back seat! (Much funnier than, ‘I’m certain he’s having sex with some girl in the rear of the car.’ It means the same, but it certainly does not have the same impact.)

So if you’re stuck for a powerful headline or a business/company motto, then try alliteration.

Emotive Text

Stories or headings that appeal to our emotions and trigger fond memories, are powerful selling allies. For many people, life today is too stressful. We are bombarded from all sides, with calls on our mobiles at any time of day or night, emails to check, forms to fill in and too many rules to live by imposed on us by unworkable politics.

Any references to (say) the 60’s, conjures up images of much simpler, relaxed fun-filled days. It’s not important that the era was not perfect - no era is - or that they didn’t reap the benefits of the incredible technology of mobiles or the Internet.

Text which is geared towards family life, is also a powerful marketing tool, simply because the world can be a very frightening place, and the throw away society (which includes throwing away relationships) is taking a swing towards a desire for more stability through lasting relationships.

The Reason for Copywriting

The only reason you’re creating strong headlines and text is to sell a service, your ideas or products. So, if you want to write great copy, make sure it will produce the desired result of increased profit. Decide on the mood and pace that will initiate the highest sales in your particular marketplace.

Don’t forget to actually ask for the outcome you want! Sounds simple I know, but its amazing how many people forget to actually ask the person on the other end of the communication to take some action.

If you have no desire to write your own copy, then there is the option of employing a copywriter on a freelance basis as and when you need copy, or you could take on a marketing person as an employee if the volume of work is sufficient.

Nick Summers runs Content Cow Article Directory, a directory dedicated to offering the best of the web’s articles formatted the way you want them. Visit www.contentcow.biz today for all your content requirements.